![[Translate to Englisch:] c German Sweets](/fileadmin/fileadmin/_processed_/b/7/csm_ISM_Middle_East_2024_IMG_3253_f2b818bdde.jpg)
Under the motto "Bigger, Bolder, Better," this year's ISM Middle East was the most successful to date in the MENA region. With over 500 exhibitors from more than 50 countries and double the floor space compared to the previous year, the trade fair attracted more than 30,000 professional buyers. The largest country participation came from Turkey, followed by India and China.
Particularly noteworthy was the German group participation, organized by the BMEL, with 20 exhibitors. Once again, the German Sweets member companies demonstrated their high-quality standards.
German Sweets congratulates its member company Powermints GmbH, which was the only company to receive two ISM Awards for its product "COMPASS INTENSE." The exhibitors of the shared stand rated the fair positively and are looking forward to participating again in 2025. The next ISM Middle East will take place from September 15 to 17, 2025, once again with a German group participation.