Anuga is the world's largest trade fair for the food industry and thus also has enormous significance for the confectionery industry. It is held every two years in Cologne and offers an important platform for international customer contacts.

Due to its high relevance for exports, German Sweets traditionally organizes the German pavillion for confectionery and snacks for its members.

In 2023, the German Sweets joint booth will once again form the sweet heart at the world's largest food trade fair. Over 30 exhibitors will present their products and innovations there. This means that the German joint booth will be offering a wealth of different confectionery and snacks. For trade buyers in the sweet and savory sector and for importers from all over the world, a visit to the German Sweets joint booth is a "must".

For its exhibitors, German Sweets offers various match-making opportunities in addition to the joint trade fair appearance. An important meeting point for exhibitors is the German Sweets Lounge, which offers a variety of opportunities for exchange.

In 2023, Anuga has impressed with ten trade fairs, seven trend themes, numerous events and congresses, as well as a large number of international visitors. Alongside ISM, it is therefore a central pillar of the export business for German Sweets members.