The German Sweets Business Lounge experienced high footfall and strong demand from members at ISM 2025. Thanks to its central location in the heart of Hall 10.2, it established itself as a key meeting point.
German Sweets’ extensive range of services was widely utilized by members. The showcase exhibition, in particular, proved to be an extremely effective tool for presenting new products—an added value that was especially praised by participating exhibitors. The high level of engagement highlights the Business Lounge’s role as a strategic platform for international exchange and business development in the confectionery industry.
Notably, there was a strong presence of U.S. importers.